REAL ESTATE AUCTIONS
Going once… Going twice… SOLD!
These words are being heard more and more throughout the country as deeds to real estate are transferred from party to party. Utilized for many years in the rural sector, the auction method of selling real property is fast coming of age in the metropolitan areas. In the past, auction was considered a line of last resort. It is now being recognized by many as the most efficient, effective, and profitable method of marketing real estate. Also, the perception that only distressed property is sold at auction is fast disappearing. Throughout the land, large quantities of high dollar residential, agricultural, commercial, and industrial property are being sold at auction.
The Auction Model:
The auction method of selling can provide you with a new and proven avenue of selling your real estate listings. Auctions, when promoted, advertised properly, and conducted professionally, produce very successful results. Our real estate auction program allows sellers to benefit from the vast experience, expertise and know-how of our company.
We are members locally and nationally in real estate associations and auctioneer associations. We are recognized as a leader in real estate auctions throughout the region. We have established an enviable reputation and, consequently, have quite a large and widespread real estate following.
Real Estate Auction Advantages
Accentuate the Positive: All standard marketing techniques are used plus a specific audience may be targeted. An auction eliminates “negative” haggling with an upward progression of bidding.
Create a Sense of Urgency: The seller may determine the date and time they wish to sell. A deadline is established which motivates the buyer to act now!
Spotlight the Property: Concentrated marketing and a sense of urgency generates more intense interest and makes the property highly visible. It is event oriented, creating a “spotlight” on the property. Your property stands out amongst other listings!
Provide Open Public Bidding: Auctions can be conducted both on & off site. Terms and conditions are available prior to the auction, eliminating unknowns, other than the selling price. All prospective buyers become equals in the sense no one has a negotiating advantage. All buyers are competing fairly and on a level playing field.
Auctions Maximize Competition: Auctions generate excitement and stimulate buyers to act now. When a property is at the peak of desirability, auctions produce the best results. An auction establishes the true market value of real estate at a specific point of time. Finding multiple buyers for a very desirable property may not be difficult, but capitalizing on that competition is our specialty. Auction provides a platform for discovering the highest obtainable sales price through competitive bidding.